Turn the product you sell, sample or write off into customers you can name.
Every season, premium brands put product into the world in three ways. A new launch you want discovered by the right people, samples that vanish into a shopping bag, and excess inventory quietly destroyed because it can't go on sale without hurting the brand. Each is a chance to win a customer, and none of them ever tells you who got it.
Kindred fixes that last part.
We place your product, gift wrapped, into the gift bags at curated charity galas, and hand you back a named, opted in customer for everyone who scans. The room is affluent and the cause is real, so your product is elevated by the moment and your brand is trusted by the recipient.
A black tie gala. The kind of room your brand spends real money to reach.
A few hundred guests. Everyone goes home with a gift bag, and your product is in it, wrapped nicely, not tossed in. Some of them scan the QR code that night, landing on a page that tells them about your product and offers a way to engage with your brand.
By the next morning you don't have a vague sense that the bag "did well." You have a list of names. The people who actually raised their hand, ready for you to talk to. That is the thing a sample/overstock product has never been able to give you before.
Three moves. You make one.
You contribute product. Kindred does kitting, tagging, shipping, the event, and the measurement.
You contribute product
A new launch you want discovered, a trial size from your sampling budget, or excess inventory you were going to lose anyway. Whatever you pick, it goes to the right hands.
We do the rest
Kindred kits each gift, tags it with a QR code, places it in the bag at a curated event, runs the night, and measures it. You lift nothing.
You get customers, not guesses
Guests scan to learn about the gift. The ones who opt in become named, first party customers in your own database.
Generosity that finally tells you who it reached.
You stop flying blind
Sampling and donation have always been a black box. This is the first version where you find out who you reached.
Dead inventory becomes a customer
The overstock you would destroy gets a second life in front of exactly the right buyer. Value recovered, not written off.
Redirected spend, not new spend
The product was already a sunk or budgeted cost. On top of it you pay only a small fee to place it at the event, then a fee per successful introduction. You are buying outcomes, not impressions.
Brand safe by design
Prestige matches prestige. The room is curated to fit you, so placement is a compliment, not a clearance rack.
The goodwill is real
Every gift supports the host's cause, so the story is good and it photographs well. And Kindred does the work. You contribute product, nothing else.
Today, your options for excess are destroy it or dump it on off price. And for samples, hope. Kindred is the only one that hands a customer back.
From an in hand moment to a verified, named customer.
Most channels hand you a cold, anonymous impression at the very top and make you pay to push people all the way down. Kindred works the top of the funnel for you and hands off something warm, a named, opted in, affluent customer who already holds your product. Acquisition starts ahead, and the sale is closer.
In hand moment
Product placed with an affluent guest.
Engagement
The guest scans the QR code.
Verified introduction
A named, opted in customer.
Customer acquisition
Starts warm, not cold.
The sale
First purchase, then loyalty.
One pilot. One room.
One brand, product from sampling or overstock, and a short conversation to pick the event together. You contribute product, pay a small placement fee to be in the room, and pay only per successful introduction. We hand back customers you can name.